Daniel Calleja is the Head of UK Investments at SellerX, the largest European Amazon FBA operator in buying and growing Amazon businesses. SellerX helps entrepreneurs realize the next stage of their businesses and their lives.

He was a Venture Capital Investor for Bambino Capital, an Investment Banking Senior Associate for Citi, and the Co-founder of an Amazon FBA private label retailer. Daniel graduated from the University of Bath with a degree in business administration and the University of Western Australia with a degree in finance and financial management services.

In this episode…

In a saturated marketplace, how can you have confidence in your aggregators? Are you looking for expert tips and fortifying inspiration to guide you through the brand-building and selling process? If so, you’re in the right place.

Selling your brand is no easy task, especially if you’re a novice to the process. As an expert in this endeavor, Daniel Calleja has some advice for sellers working with aggregators or new brand builders: financially prepare your brand for the sale now. When the market is full of copycat sellers, Daniel says that while it may be difficult to compete on Amazon as an emerging brand, you can rely and focus on your strengths and not be afraid of launching on outside marketplaces.

In this episode of What Do You Do Next?, host Martin Zerrudo sits down with Daniel Calleja, Head of UK Investments at SellerX, to discuss the successes and value of partnering with an aggregator. Daniel talks about the advantages of becoming an Amazon FBA seller, scaling your brand through ratings and reviews, and why clean financials are crucial for exiting your brand with the highest valuation.