VeeFriends Series 2 is all about building the necessary IP and building up the brand. Series 1's art and format were inadequate due to the artwork (but it is still the best set of NFTs to own within the VeeFriends umbrella).

The way Gary Vee is planning to build the brand is by doing many brand partnerships, content, merch, toys, and collectibles. With Series 2 initial mint, you were able to get a free set of the collectible trading card game. The plan is to have these sent out sometime in May/June and they're already being sold for $349 on eBay!

Read the VeeFriends Roundup in the blogHow to play the trading game featuring VF2 art