Businesses can find it hard to get more and more customers. Through marketing tactics, this is very plausible but all of that can be thrown out the window if they end up leaving. Nowadays, people are not super loyal to brands but only want things that benefit themselves which is understandable. So how can a business incentive customers keep buying from them?

Enter customer loyalty programs. These programs are business tactics used to reward those customers who are frequent buyers. As a result, customer retention is high as these customers continue to rack up points or benefits.

One of the most basic examples of this is Starbucks. If you download the Starbucks app and purchase a coffee from it then you will earn points. After a certain amount of points are accumulated, those points can be used to get a free cup of coffee or a pastry. At the end of the day who doesn't like free?

YOU CAN FIND OTHER EXAMPLES OF CUSTOMER LOYALTY PROGRAMS HERE

Is there a way to turn this loyalty program into something greater? A startup, Hang, is turning these loyalty programs into NFTs that can be resold on marketplaces. In other words, these loyalty programs that people are using for their favorite brands can be turned into assets.

From Hang's website, "customers can now own their membership and loyalty status - the more they interact with your brand, the more perks and benefits they accrue, the more desired their NFT becomes."Brands like Budweiser, Bleacher Report, Pinkberry, and more. Is this something that you think will benefit customers and businesses? Not to mention that businesses can earn a royalty each time a customer or owner sells the NFT.