Viral Visionary Podcast - Casper Sleep Channel- Content Marketing Made Easy |
Lexie Bishop LLC

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WHAT’S UP FRIENDS?

Today I want to talk about Casper’s Sleep Channel campaign performed in 2019. From an outsider’s perspective, this might appear to be a small piece of content the brand shared just for funsies. But there is so much to “uncover” 🛌 beneath the surface! We dive into the great lengths Casper went to achieve their goals with this phenomenal piece of content marketing and how it played a pivotal role in determining the future of the brand. Check out my thoughts on what truly constitutes a comprehensive and effective social media campaign. Let me know what you think down below and if there are any other social media campaigns you're interested in discussing on this channel. I appreciate you so much for listening and I hope to be seeing you very soon.

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Lexie Bishop

Chapters:

Intro - 0:00- 0:50

Viral Visionaries Facebook Group - 0:51- 1:28

Brand summary - 1:29-7:40

Casper’s Target Audience and Campaign Goals - 7:41-10:25

Attract - 10:26-15:13

Interact - 15:14-20:14

Impact - 20:15- 25:24

Outro - 25:25- 25:51

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Referenced SOURCES:Casper Sleep Channel PlaylistCasper's Filing QuoteCasper's Investor ProposalSleep Foundation StatisticsSocial Media StatisticsYouTube Playlists