063: Launching by posting a few times, talking about your offer every day, and sending out emails is literally throwing spaghetti at the wall and hoping it will stick. And for most people, it doesn't work.

Instead, it's about creating a strategic journey for your potential customer...one where they are interested in what you have to say because it's relevant, one where they want to show up for your free event, because it delivers value, and one where your offer is an absolute no-brainer.

This all comes back to strategy.

In today's episode, I'm diving into launch strategy that sells!

In this episode I share:

• Key strategic decisions to craft a journey for your potential customer
• What to do instead of simply showing up, creating hype and talking about your offer over and over again
• Ways you can improve the appeal of your offer without having to create another course

You can check out the VIP Launch Strategy Day here:
https://loublakely.com/vip-day

Enjoy the episode,
Lou xx