In the first official episode of Coffee With CEOs, I invite Brian Van Norman, CEO and Co-Owner of ICU Technologies to explain topics such as:
Understanding your customer, is key to having a successful business. Many business owners think that having a successful business relies on having the lowest price or the most features, where in reality, the most successful businesses understand what the customer wants from an emotional point-of-view, and how their product satisfies those emotional pain-points.
Brians Linkedin: https://www.linkedin.com/in/brian-van-norman-56706b85/
ICU Technologies: https://icu-techinc.com/
About ICU Technologies: ICU Technologies delivers turnkey public safety security solutions with measurable business outcomes to local, state and federal government agencies.