Research tells us that about 45 percent of what we do is habit-driven. If so, why are even the easiest habits, like drinking a glass of water daily, so hard to maintain? Are there some good habits that you’d like to work on, but just can’t seem to stick with them? 

Well, behavioral science has a lot to say about habit creation and in this week’s Mindstate Marketing Hour we will discuss the Fogg Behavioral Model and six steps you can take to create and maintain good habits in your life.