Marketing ‘triggers” (aka heuristics) are incredibly important to increase conversion rates across all forms of marketing. So why are they so rarely used in business? My guess is because academics make them sound so intimidating. Hyperbolic discounting? Licensing effect? Attentional bias? With names like these, it’s no wonder why these are so rarely used. 

We’re challenging this perception in this week’s Mindstate Marketing Hour, where I’ll pull back the curtain to show you how easy using heuristics can be. I’ll also walk you through a simple way to apply five of my favorite triggers to your business to boost your sales.