It is similar to the literal meaning of reputation. eReputation helps users assess their brand value and customer satisfaction, irrespective of the sales and profits. There are three possible modes in which grading can be done – positive, negative, or neutral. A lot of reliable factors cumulatively increase or decrease the grading as time progresses. 

Ever looked at the ratings before opening a product page or watching a movie? That’s how the concept of online reputation management services comes into play. 

They are also abbreviated as ORM services. If you are new to this field and need some assistance in building your reputation, check out Thinkterns!