In this episode the team discusses a piece by Jürgen Galler, CEO and Founder — 1plusX, over at Digital Content Next about building trust through personalization.

The article, “Why prioritizing personalization can build trust between consumers and brands,” offers three main points.

• We know that third-party cookies and comprehensive third-party data collection will most likely become obsolete. As a result, the businesses that invest and implement first-party data strategies will stay ahead of the pack.
• Consumers now expect a seamless transition across every touchpoint they have with a company. Therefore, prioritising creation of an omnichannel experience will help increase overall ROI.
• A data infrastructure with intelligent AI and predictive capabilities can enable brands to enrich and enhance their first-party data.

Article link