In this episode, Tracey and Dan discuss what’s more important, qualitative or quantitative data? 

Here is a taste of what Tracey and Dan cover in the conversation:

  • The difference between qualitative and quantitative data and the benefits of using both.
  • The limitations of using only quantitative data or quantitative data to make decisions.
  • Using a combination of both qualitative and quantitative data can help ensure that innovations are designed and evaluated in the best way possible.
  • The different methods to collect both quantitative and qualitative data.
  • The do's and don'ts to ensure the data collected is accurate and representative.

Links from the episode​:

  • The Impacto Consulting events page:Click here
  • The Impacto Consulting website:Click here
  • Impacto Consulting on LinkedIn: Click here

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