In this episode, Majd Al Shehhi, Director of the Emirates Reprographic Rights Association (ERRA), highlights the importance of protecting intellectual property and fostering a culture of respect for authors’ rights. Speaking from the Sharjah International Book Fair 2025, she explains how ERRA works to ensure fair compensation for writers and publishers, strengthen partnerships with educational institutions, and promote awareness of reprographic rights across the UAE. Majd also discusses the Association’s future vision — building a sustainable digital framework to manage licences and safeguard creative works — and why rights awareness is essential to sustaining creativity and empowering the region’s literary community.Listen to #Pulse95Radio in the UAE by tuning in on 95.00 FM or online at www.pulse95radio.netFollow us on social media: @Pulse95Radio#SharjahInternationalBookFair #SIBF2025 #ERRA #MajdAlShehhi #AuthorsRights #IntellectualProperty #PublishingInnovation #Pulse95Radio