Ever wonder what the phrase  "give value" or "provide value" actually means? We hear that thrown around a lot in the context of creating more and more content, but I want to challenge this idea and explain why this doesn't make much sense. In the first part of this two part series I talk about

• Challenging the idea that more is more
• Why creating more content doesn't necessarily equal giving/providing value
• Why this concept of content = value is business owner centric and doesn't serve you or your audience
• The definition of value
• Introduction to the psychology of value
• The secret of what providing value is

In this episode we will deep dive into this idea that we all bought into hook, line, and sinker but that doesn't actually translate into more money in our bank accounts or impacting people in big ways.