Why do smart people make irrational decisions every day? The answers will surprise you. Humans are a bit quirky in our decison-making. It's more of an art than a science.
In fact, we make decisions based to a large extent on our survival instincts, ego, emotions - ANYTHING but logical anaylsis.
This week I review Predictably Irrational by Dan Ariely to deep-dive into how we make decisions. You will be amazed!

Predictably Irrational by Dan Ariely

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