What does it take to lead in marketing, find your voice, and succeed as a woman in business in the MENA region?

In the new episode of Vision Voices, Lara welcomes Heba Sayed, marketing leader with 20+ years of experience across IBM, LogRhythm, and the broader tech landscape in the Middle East.

Heba shares her journey from being a quiet contributor in Egypt to becoming a public speaker, thought leader, and Head of Marketing and Communications in a fast-moving, male-dominated industry.

From navigating internal doubts to advocating for women’s voices on public stages, Heba opens up about the real challenges — and rewards — of speaking up and showing up.

🔍 In this episode, we cover:

• How to grow a marketing career in MENA
• What it means to build your personal brand as a woman in tech
• The rise of AI and how it's transforming marketing and content
• The evolving role of agencies, content, and customer voice in B2B marketing
• How to turn rejection into win

Whether you're a marketer, tech leader, or woman navigating your professional path — this conversation is your reminder to find your voice, take up space, and lead with purpose.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

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