In this episode from the Digital Media Forum pop-up studio, Lara spoke with Joey Feghaly about one of the biggest debates in media today:

👉 Is TV still dominant, or has digital completely taken over?

From connected TV (CTV) and streaming platforms in MENA to the rise of the creator economy, Joey shares insights on how media consumption is evolving—and what it means for brands, marketers, and content creators.

🔑 What You’ll Learn:

• Why TV is still a dominant household medium (even in the digital age)
• The rise of Connected TV (CTV) and streaming platforms like Shahid
• How social media vs TV differ in user behavior (short-form vs long-form)
• How the creator economy (YouTubers, influencers) is reshaping traditional media
• Why digital + TV is not a competition
• Key trends shaping the future of media in MENA

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

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