Recorded at the MENA Digital Awards and Digital Media Forum, this episode explores where the media industry is truly heading — beyond platforms, algorithms, and short-term metrics.

Our guest, Nisrine Ghazal, Vice President of Digital Media at Rotana Media Services Holding, shares a powerful perspective on the shift from broadcast to borderless media, and challenges the idea that television is no longer relevant in the age of creators, YouTube, and AI.

In this conversation, we discuss:

• Why TV still plays a vital cultural and societal role
• The difference between lean-back broadcast experiences and lean-forward digital consumption
• How Ramadan campaigns create shared emotional moments across platforms
• The responsibility of broadcasters in an era of misinformation
• Where AI fits into media workflows — and where human creativity still leads
• Why authenticity and cultural relevance matter more than pure optimization

This episode is for media leaders, agencies, creators, and brands navigating a fragmented attention economy while striving to build meaningful, trusted, and culturally relevant content.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

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