Show notes available at https://www.gloriachoupr.com/56

"Is there some magic formula that gets your students featured on top media outlets?"

"Are the results you show for real?"

These are some of the most frequently asked questions I get from everyone trying to take their small business to the next level.

And my quick answers for their FAQs are Yes and No.

For one, hundreds of my students who have applied the principles I teach are getting the recognition they deserve. They can now serve more people through their businesses from the massive attention they gained through top-tier media outlets and publications.

And let me be the one to tell you this fact: organic PR does not entail rocket science.

But don't be fooled by the simplicity of what my top PR students do.

Whether optimizing their LinkedIn profiles or getting used to rejections, these unconventional yet proven PR strategies have allowed my students to go from being unknown to becoming valued experts in their respective fields.

This brings another question to our discussion: if it were this simple, why am I still not seeing the results?

My friend, don't worry because I've got you covered!

All it takes is one inspiration to help you gain clarity in what you do so you can create more opportunities for your small business.

That is why in this episode, I will share with you the five exact observations my top PR students have in common that consistently land them media features over and over again.

"So, get in there, and don't be afraid. It's all about planting those seeds and making sure that you nurture that because you never know when the seeds will bear fruit."
-Gloria Chou
If you're still on the fence, waiting for the 'perfect' moment, I'm telling you it's time to take action for your small business. The best step you can take now is to tune in to this episode and discover the five things my PR students have in common that get them featured in top media outlets. Soon enough, I hope to see you featured, too!

Topics We Discuss in this Episode:

  • Maximizing social media to connect with the right journalists
  • Why you should embrace specificity in your PR message
  • The PR truth that every business founder must understand
  • How adaptability and agility help you in your PR pitches
  • Embracing rejections to move the needle of your business

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Resources Mentioned:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
Connect with Gloria Chou on LinkedIn: Gloria Chou
Small Business PR Podcast-Episode #35- How to Get Publicity

Additional Resources:Watch the PR masterclass: http://gloriachoupr.com/masterclass
Get the PR Starter Pack: http://www.prstarterpack.com
Let’s connect on Instagram: https://www.instagram.com/gloriachoupr