The Designer Discussions hosts Jason Lockhart, Maria Martin and Mirjam Lippuner talk about strategic approaches to create a winning marketing and PR plan for the year:

● Align your marketing and PR objectives with your business goals.

● Reverse engineer your goals: annual, quarterly, monthly.

● Then determine the action needed to reach those goals.

● Focus on email marketing and our website, the only two marketing properties you own.

● Use video, video, video!

● Meet your customers where they already are and create a custom message.

● Writing down your goals and creating an action plan is vital.

● How ambitious should a plan be?

● Find an accountability partner.

● Don’t forget to include your Why in the plan.

● Focus on what you can control.

Find additional resources here:

Free KBIS 2022 Exhibit Pass: http://kbis22.nvytes.co/kbis22/register/869378.html

Click link below to set up a strategy session to develop your 2022 marketing plan: https://www.kabms.com/strategy-session

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-24-Developing-a-Winning-Marketing-and-PR-Strategy-for-2022