Have you ever wondered why it costs so much to hire a publicist? In this episode, Designer Discussions co-host and PR expert Mirjam Lippuner shares why that is and what options you have.

• In interior design, “being published” is not optional, it’s required to be recognized.
• Not unlike interior design, PR is a service, so publicists get paid for their time.
• You pay for strategic expertise, industry experience, relationships
• Different providers: Large agencies, boutique agencies, solo consultants
• Different ways to charge: typically retainer - long-term because PR is long term, partnership - they are part of your team; Project; Hourly
• Average cost
  • Retainers $3-5K
  • Hourly rates $100-350
• PR is not cheap and it shouldn’t be!

DIY is an option! There are a lot great free resources, and Get Ink DIY offers a unique program that’s a hybrid of DIY and done-for-you.

Find more info on Get Ink DIY here, or email Mirjam at mirjam@getinkdiy.com.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-38-Why-PR-is-So-Expensive