In this episode, Maria walks us through the two behavioral economics concepts that perfectly explain the reason why renderings work.

● Loss aversion & perceived ownership - make your client see, feel and anticipate the experience, paint the picture of the end result

● Once the client sees the rendering, they feel ownership before they buy and they don’t want to lose it.

● Print media placements carry higher perceived value than online

Learn more about Maria’s digital sketching software to help your clients feel ownership of the project after the first appointment: https://designappy.com/

If you would like to get the links and show notes for this episode, click on the link below: 

https://www.designerdiscussions.com/episodes/episode-44-Loss-Aversion-Why-Do-Renderings-Work