In this episode, Mirjam explains what a press release is and when you may need one.

• A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement.
• Purpose is to announce something, for example:
  • Company launch
  • New products/services
  • New hires
  • Events
  • Awards
  • New clients/partnerships
  • Company growth
  • Exhibiting, speaking at event
  • New office location
  • Charitable activities
• What goes in a press releases:
  • Ask: who cares?
  • Who, what, when, where, why
  • Boilerplate/backgrounder
  • Facts only - no fluff or salesy language
• Hire a professional to write it!

Below is the link to the PR example Mirjam discussed in this episode:

• https://www.prunderground.com/designer-discussions-launches-educational-marketing-podcast-for-interior-designers/00242636/

To get more info on PR and for questions related to press releases, reach out to Mirjam on https://www.getinkdiy.com/.

If you would like to get the links and show notes for this episode, click on the link below:

https://www.designerdiscussions.com/episodes/episode-46-When-do-you-need-a-Press-Release