Let’s face it – in business, as in all facets of life, it’s not about what you know, but who you know. B2B prospecting is one of the most critical parts of the sales process – without a steady stream of prospects in your pipeline, you won’t be able to build on opportunities to create revenue. Prospecting is a legitimate talent, and one that is one of the most difficult to master: more than  40% of salespeople claim that B2B prospecting is their biggest challenge, followed by closing (36%) and qualifying (22%).

Read the blog article here.