While handshake deals between swashbucklers sealed with shots of cheap whiskey are undoubtedly romantic, you’re not going to make any friends waltzing into your prospective client’s office with a peg leg and a yo-ho-ho. You could make friends in the parking lot, perhaps, but that’s not why you’re on a marketing blog, is it? Still, meet us outside later—wedding season has been a drag this summer, and we could use a hoot.

Read the blog article here.