Topic: Second Best 2-in-1 Product! Fold up that sofa bed and put away the monte cristo, we're talking second best 2-in-1 product! Bobby is in search of soft ears, Sam has a questionable big sandwich strategy, and Ori has a new business venture. Moving furniture is discussed, a new gravesite technology is invented, and your hosts take a trip to the Aviary for a quiz! Show Links: - https://hbr.org/2012/06/customers-will-pay-more-for-less (Customers pay more for less because we're dumb) Follow Us: https://www.thesecondbestshow.com/ (Web) | https://twitter.com/thesecondbests (Twitter) | https://instagram.com/secondbestshow (Instagram) If you can, we encourage you to donate to https://losangelesmission.org/ (Los Angeles Mission) to help the unhoused in Southern California.