Today we have the pleasure of speaking with Michelle Briggs – a Senior Design Manager on the Creative Direction Team at Reebok here in Boston, MA. 

As the design manager of Concept & Color at Reebok, Michelle is responsible for developing their global color palette and seasonal color strategy.

Michelle's background in apparel design from the University of Cincinnati DAAP program and Masters of Global Management from the Arizona State University Thunderbird program has allowed her to merge technical design skills with a global business leadership mindset.

As a global design leader in the active industry, Michelle prioritizes in-depth trend & consumer research, storytelling, and sustainability when building the seasonal direction and developing the global palette. 

In this episode, Michelle discusses: 

• What projects, new products and successes her team at Reebok is working on
• What features she sees consumers increasingly desiring in her product category
• How she identifies the consumer “wants” as she enters into her design cycles
• What initiatives she's taking right now on the sustainable fashion front
• An overview of how the dyeing process works
• Challenges her team faced during the pandemic and how they overcame them
• How footwear and apparel has changed for the better over the last year and a half

To learn more, visit sciessent.com/knowledge-hub.