Consumer trust doesn't happen by accident. It’s built through the everyday decisions cattle producers make to care for their animals and produce high-quality beef. In this episode, we sit down with Josh White, Senior Executive Director of Producer Education & Sustainability for the National Cattlemen's Beef Association, to discuss the evolution of the Beef Quality Assurance (BQA) program, how it helps communicate producers’ commitment to doing things the right way, and how its impact is measured among consumers. We also dive into the areas where producers have excelled, opportunities for continued improvement, and how BQA may adapt in the years ahead.
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