AI is rapidly changing the packaging design world, but most founders are still trying to figure out where it actually creates value.

In this episode, I sit down with Michael Keplinger from SmashBrand to break down how AI is being used in packaging design today, where it helps accelerate creative workflows, and where human strategy and expertise still matter most.

We discuss:

• The biggest misconceptions founders have about AI-generated packaging
• What AI is genuinely good at in the design process
• Why strategy and consumer psychology still can’t be automated
• How founders can use AI to communicate ideas more clearly to agencies
• The risks of relying too heavily on AI-generated concepts
• How agencies are adapting their workflows internally
• What packaging design could look like over the next 3–5 years

Whether you’re designing your first package or managing a growing retail brand, this episode offers a practical look at how to use AI as a tool instead of a shortcut.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.