In this episode of Contractor Cuts, Clark and Emory break down Step 4 of The Contractor Operating System: Marketing and Client Acquisition.

They walk through the 10 marketing faucets contractors can turn on to create a steady flow of better leads — from referrals and Google Business Profiles to websites, social media, trade partners, paid ads, and local networking.

This episode covers:

• why word of mouth is still the foundation of contractor marketing
• how to use your Google Business Profile to win local search traffic
• what social media is actually good for — and what it’s not
• when Meta ads vs. Google ads make sense
• why your website matters more than most contractors think
• how to build referral channels through architects, designers, realtors, and niche partners
• why marketing should be a system you build over time, not something you start when work dries up

If you want more leads, better clients, and a smarter marketing game plan, this episode shows you where to start.

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Contractor Cuts is a weekly podcast for contractors who want to build a better business — covering sales, operations, hiring, finances, and everything in between.

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