Welcome to B2B NAV, the podcast that helps you navigate the ever-changing B2B landscape.

In this week’s episode, BDB CEO Matt Smith and Head of Digital Oliver Brewood take us on a journey into the uncertain territory of marketing and sales alignment.

The two teams have always sat at separate ends of the sales funnel, but will that still be the case in the near future? Or, is it time that the two started working closer together in pursuit of a common goal?