Indi Young, independent Qualitative Data Scientist, researcher, author, educator, and thought leader joined our hosts to explain how designing for the “average user” can marginalize and harm real people. Indi shared how she finds patterns in people’s behaviors, thoughts, and needs—and how she uses that data to create thinking styles that inform more inclusive design decisions.

Indi talked about…

• Why researchers should look for patterns, not anecdotes, to understand real user needs.
• What are thinking styles and how to uncover and use them.
• Why your “average” user often doesn’t exist in the real world, and how we can do better

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