We went all-in on AI as a company, pulling our entire team off work every single Friday for six weeks, and it cost us thousands of dollars and a completely flat revenue month to pull off. That same experiment is now saving us well over six figures a year in automations alone.

In this episode, Josh and Dylan break down exactly what happened during "AI Fridays," what blew their own minds, what it cost, and the four lessons every founder needs before throwing their own team into the deep end with AI.

Inside this episode:

• The four levels of AI users, from "I just chat with it" to running parallel agents (and how to climb fast)
• Why the entire team abandoned ChatGPT for Claude, and what actually makes one AI "built for business"
• The live dashboard Dylan built in Claude to track the exact dollars and hours the team saved every single week
• How non-technical team members built customer support bots, client health scoring tools, and full landing pages with zero coding background
• The AI sales coach that grades every call straight from a Fireflies recording, plus a P&L tool that flags your weakest Klaviyo flows against industry benchmarks
• The personal app Josh built for his wife in under a week (and why "I'm not technical" is no longer an excuse)
• What "usage," "context," "skills," and "connectors" really mean, and the $1,000 overage lesson nobody warns you about
• When to use Claude chat vs. Claude Coworker vs. Claude Code vs. Claude Design, and the one thing you should never let AI do for you

This wasn't cheap and it wasn't comfortable, but the speed the team moves now made every dollar worth it. If you feel behind on AI and have no clue where to even start, this is the episode that shows you how to catch up fast.

Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle.

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