We have been navigating the Activation Framework. The third and final step is “Desire.” This episode is all about unlocking the code to desire. You might think you understand your desires, but recognizing them is only the first step. I’m challenging you to think about desire in a new way. Desire is where greatness resides. Desire will activate your willpower. But, here’s what you might not be aware of; what you desire is going to cost you something. The question is, how are you prepared to serve your desire? How will you put your desires to work? Once you uncover this, you will reveal the core of everything else you will be and everything else you will do. The secret I’m sharing with you in this final step of the Activation Framework is going to give you everything that you've been wanting to have.