Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.

WE DISCUSS HOW SCRATCH:

• Tells a stand-out origin story
• Leans into a core archetype to personify their brand
• Used their personality attributes to create a distinctive voice and visuals
• Creates delightful, personalised experiences for their customers

LINKS & RESOURCES

• Find Scratch on their website or on instagram
• Use the code REFHFUBQCAE8B at checkout for $20 off your first box of Scratch
• Follow us on Instagram: @baker_creative@brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us