If you’ve ever tried to choose your own brand fonts, you’ll know it’s easy to get lost in countless options and combinations. In this week’s episode, we’re giving you an insight into our design process and how we choose typefaces for our clients' brands.

WE DISCUSS

• The difference between a font and a typeface (no they’re not the same thing!)
• Four criteria to help you find the perfect typefaces for your brand
• 3 common mistakes people make when choosing typefaces and how to avoid them
• Whether you should use the same typeface for your logo and your supporting fonts

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us

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