Are values just a set of fluffy, corporate statements that no one can remember? Or do they actually add value to a business? This week’s episode is all about brand values. What they are, why brands use them and whether you need them.

WE DISCUSS

• What values are and how they’re used in branding
• When and why values are important to define
• The reason most brand’s values add little value to their business
• Where values come from and some questions to start defining yours

LINKS & RESOURCES

• Follow us on Instagram: @baker_creative @brand.led and @self_made.studio
• For more visit bakercreative.com.au and self-made.studio
• Work with us