After a mediocre opening and less-than-stellar sequel, the Thor film franchise aimed for a complete rebrand. Helmed by director Taika Waititi, Thor: Ragnarök paved the way for inclusivity, relatable characters, and a nostalgia 80’s palette for a fresh new take on one of the original Avengers. With the release of Thor: Love and Thunder, Rick and Maria break down the existing films for this episode of Marketing Pop, discussing what worked (and what didn’t) with their marketing strategy.