Exploring the nearly invisible forces, phenomena, ideas and behaviours which both create and prevent change, and the tension this creates in our economy, society and in us as individuals. Think of this as the human side of understanding disruption.

This episodes gives us a grounding in a key aspect of change: the brain.

When I started researching disruption through the lense of the music industry I didn’t expect that I would end up feeling that understanding the human brain would help me think about what it means for an industry to change, but this is where I’ve ended up. We cannot escape the fact that technology disruption and innovation is a large percentage about humans - the humans who create, use, distribute, fund, consume and live with the results of whatever technology it is.

So I am very excited to share this interview with you with Susan Greenfield.

Susan is Founder and CEO of Neuro-Bio Ltd, a neuroscientist, writer and broadcaster. She has published over 200 papers in peer-reviewed journals, based mainly at Oxford University but has held research fellowships at the College de France Paris, NYU Medical Center New York and Melbourne University. She holds 32 honorary degrees from UK and foreign universities, has received numerous honours including the Legion d’Honneur from the French Government, an Honorary Fellowship from the Royal College of Physicians, The American Academy of Achievement Golden Plate Award, and The Australian Medical Research Society Medal. She is also a Fellow of the Royal Society of Edinburgh.

Find out more at https://nearlyinvisible.com/pod