Welcome to the digital transformation edition of the a-Cast.

Today your host Marc Binkley interviews Manoj Jasra. Manoj is the CMO and CDO of Northland Properties which owns dozens of great brands including the NHL's Dallas Stars, Sandman Hotels, Chop Steakhouse, Revelstoke Mountain Resort and many others. Prior to joining Northland, Manoj was the VP of customer Experience at Shaw and the Head of Digital at WestJet. In addition, Manoj is very involved as a board advisor to several digital and AI companies.

Manoj is a pioneer in the digital marketing space with a rich history of modernizing businesses through digital strategies. In this interview, Manoj gives a fantastic definition about what digital transformation is and removes a lot of confusion about why it's important for any business. He makes a strong case why momentum is more important than perfection. Through three great stories from experiences leading digital transformation projects at Shaw, WestJet and now, Northland he shares powerful insights that any business leader can learn from. Finally, Manoj offers a checklist of 7 key considerations for anyone starting their next digital transformation project.

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Timestamps

1:24 - A short history of Manoj's career
8:04 - Defining digital transformation
9:58 - Momentum over perfection
13:57 - Digital Transformation Case Study #1 - The WestJet app
21:00 - Digital Transformation Case Study #2 - Shaw's tech stack
28:06 - Digital Transformation Case Study #3 - Planning Northland's transformation
32:34 - 7 tips for digital transformation