A presale is a marketing strategy to sell as many memberships as possible before opening your new gym.
Here at Alloy Personal Training Franchise, we have a strong presales playbook that sees our franchisees open with close to full capacity memberships.
This is very important from the investor standpoint to open cash-flow positive. Return on Investment (ROI) is much faster, which is what we want.
From an operator standpoint, a strong presale means that the focus will straightaway be on servicing the revenue and delivering the promise of personal training and all that comes with it.
But what does a successful presale look like? What exactly do we do to convince people to become members even before we open the door to a new facility?
Listen in to find out!
Key Takeaways
What's a presale (02:13)
Why have a presale (04:41)
How long is a good presale (07:51)
Finding the conviction to presell (12:42)
What to do between preselling and opening (19:37)
Presales lead automation software with a personal touch (22:08)
What is expected of the business owner during presale (25:59)
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