Akshatha is Head of Content Marketing at MoEngage Inc.  They are an insights led, customer engagement platform.

• The first boss has a lasting influence (1:17)
• What does Content Marketing role entail (3:26)
• How to write a decent Blog Post - lessons from CM (6:14)
• Logical tracking and analytics complement creativity (7:12)
• Who should get into Content Marketing (8:16)
• How many Content Marketing jobs are out there? (10:24)
• A typical day in the life of a Content Marketer (11:03)
• Her advice to young tech professionals (12:45)

Find the episode on brijsethi.com/s2-e9