Episode 029: Athletes today have opportunities to earn money that didn’t exist just a few years ago.

From revenue sharing… to collectives… to individual brand deals—NIL (Name, Image & Likeness) has completely changed the game.

But with new opportunity comes new complexity.

In this episode, I sit down with Theresa Gralinski to break down how NIL actually works, where the money is coming from, and what athletes and families need to understand to make the most of it.

We talk about:

• The three primary ways athletes are earning NIL income
• Real-world examples of deals (including opportunities beyond football and basketball)
• Why many athletes—especially those playing professionally overseas—may be missing out
• The importance of building the right team (agent, advisor, CPA, attorney)
• What athletes need to know about taxes, spending, and long-term planning

Whether you’re an athlete, a parent, or someone advising athletes, this episode will help you better understand one of the biggest shifts in sports today—and how to turn short-term income into long-term impact.

Because NIL isn’t just about making money…

It’s about what you do with it