BettingStartups.com brings you Season 1 of Betting On It, an 8-episode series that follows one betting industry startup as it gets investor-ready ahead of its seed funding round.

In this episode, Drew and Sahil from BetsBooster are joined by the world's top gamification guru, Yu-Kai Chou.

This episode was an absolute masterclass in game mechanics, which is especially relevant to B2C products.

They discuss:

• The Octalysis Framework for Gamification & Behavioral Design
• Which game mechanics best align to sports fans' passion for their teams
• How to think about designing the optimal user referral program

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