Ep. 115 features Matthew Gilbery & Rob Davis from Optimove, which is the first Customer-Led Marketing Platform.

Hear them discuss:

• Rob’s background as co-founder of Graphyte, a personalization startup that exited to Optimove in 2022
• The synergies between Graphyte and Optimove, and why the acquisition made sense for both sides
• How Optimove drives CRM marketing through player personalization
• When startups should consider building personalization into their marketing mix
• The role of AI in personalization, and how they expect to see that evolve as AI technology advances

Learn more 👇

➡️ Optimove website

➡️ Matthew Gilbery on Linkedin

➡️ Rob Davis on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.