Ep. 194 features Noah Fulk, Founder and CEO of EWagers, for a deep dive into building compliant, skill-based wagering infrastructure and the hard lessons learned from pivoting a gaming startup from B2C to B2B.

Hear him discuss:

• Noah’s background as a lifelong gamer and the early inspiration behind Ewagers
• The original B2C vision for peer-to-peer wagering and why the model ultimately failed
• The pivotal decision to pivot from consumer-facing product to B2B infrastructure
• What Ewagers does today, including payments, KYC, geofencing, and compliance tooling
• The underestimated complexity of building regulated gaming infrastructure
• Fundraising lessons, early structural mistakes, and navigating tougher capital markets
• Why profitability doesn’t necessarily make scaling easier
• The importance of advisors and experienced operators in avoiding costly errors
• Key signals that confirmed the pivot to B2B was the right move
• What’s next for Ewagers and the long-term vision for the platform

Catch the video version of this episode here.

Learn more 👇
➡️ EWagers website

➡️ Noah Fulk on Linkedin

📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

---

This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.