PATH TO SIGNIFICANCE | Stop measuring success by today's closings. Learn how a visible sales funnel, lead incubation, and closing for the next benchmark help you forecast where your business is headed.

Access the Business Forecasting resources.

In this episode:

00:35 Why Funnels Get Misread

01:28 Snapshot Not Automation

03:57 Funnel Shape and Forecast

05:41 Now Leads vs Later

08:17 How It Got Lost

10:00 Origins and Activity Points

11:08 Pens vs Jet Engines

15:16 Close for Benchmarks

16:11 Defining Leads

16:30 Leads First Always

16:57 Prospects Need Clarity

18:02 Value Based Follow Up

19:28 Appointment Benchmark

21:25 Micro Sales Mindset

22:21 Generate vs Administer

23:31 Incubation Daily Habit

24:36 Probability Scoring Basics

29:50 Forecasting Psychology

32:20 Closing Day Funnel Math

33:08 Getting Started Resources

34:22 Wrap Up and Next Steps

Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

Apple Podcasts

Spotify

YouTube