Determining your target market is one of the most important factors when starting a new business or trying to grow your current business. This week's episode focuses on different strategies to help you determine your ideal target market and put all of your knowledge to good use. 

Some important things to look at include:

Demographic Status - What is the age bracket you are trying to reach? What is their gender, familial status, education level, etc?

Geographic Status: Where do they live? Where do they do recreational activities? Do they travel?

Behavioral Status: Are they an introvert or extrovert? Are they open-minded? What are their beliefs, and do you share those beliefs? 

The more information you have to determine your target market, the more likely you will be able to rise above the competition and connect with your clients/customers. You will also be able to determine the message that you want to put out there to solve the issue that your clients are dealing with. 

Once you have determined who your target market is with all of the information you have gained, you will then be in a better position to employ other business strategies, such as joint ventures. 

Listen in as Maria and David go over all of this information and give real life examples to illustrate the benefits of target market profiling.