On this episode of Analog Smile, Sherry speaks with Paula Moore. Paula was the first female A&R research executive in the music industry. During her time as an executive at two major label groups, she built the industry’s first A&R research platform, connecting A&R executive staff, scouts, artists, and data. Today, she is still the only female senior-level A&R research executive with IP assets. Paula continues to innovate the music industry and is the founder and CEO of GREATERTHAN, a platform for creative professionals exploring opportunities for success through content, community, and curated research. She’s the author of 'Glitter & Grit: Be Greater As A Creative.' A gritty, raw story of a creative person who won’t give up or give in to the constant challenges, setbacks, and betrayals that come with trying to build a career out of her creativity, 'Glitter & Grit' is the terrifying yet thrilling ride of her career path, successes and failures, stories, and advice to help you reach your true potential. With over two decades of experience, Paula Moore first set out to innovate the music industry. Her story inspires creatives everywhere while showing them what it takes to be a creative success at any career stage. It’s more than a book of advice and quotes – it’s the untold stories, the real-life events no one wants to share, about the costs of trying to make it as both a creative person and an executive in a cutthroat industry. We chat about her new book, the music industry, immersive experiences in your home, and much more! Visit greaterthanhq.com for information.