We caught up with Lemax’s Product Marketing Lead, Igor Kranjcec, and in our fascinating conversation, he tells us why he decided to switch jobs to become the first product marketer at a travel company in the midst of a global pandemic, his advice for PMMs considering moving to a company as their first PMM, where he thinks the line should be drawn between PMMs and PMs, plus his top three skills that have propelled his career, visions for the future, and heaps more.

"Product marketers often wear a lot of hats, a lot of different hats. They're often juggling between different responsibilities. And especially in smaller teams, there's a lot of things that they do. There's not a lot of being specialists in one field, it's more being the generalist. And especially in smaller teams and in the early days of the teams, I think that if you're a newcomer to product marketing, you need to be persistent. You need to be sometimes loud and you know, have your say, in the whole thing and show everyone the value of your work because if you show them the value of product marketing, it will be easier from there on."