Experience Owner Kate Kronemeyer shares her thoughts on agile, empathy and a hyper-focus on the user. "Design is more disciplined than you think."

Other topics we touch on:

  • Building empathy.
  • Design is more disciplined than you think.
  • With agile, everyone can help make things better.
  • Satisfying the customer is EXCITING!
  • Agile isn't just a process change. It's a personal transformation.
  • Stay focused on the user - Literally walk a mile in their shoes.
  • Learn more about your user than you think you need to know.
  • Sometimes your user doesn't know what they need, and sometimes they don't know you have what they need.
  • An exceptional user experience example - AirBnB